Hettich Christmas Gala

A jewellery and watch brand called for entertainment that has the same eye for detail as they do, so we worked closely with Hettich to build a concept from scratch: a Luxury London Christmas with the Nutcracker as its muse.

The idea was to give an invite-only gala a presence that reached well beyond the guest list. Our performers set the scene across two stores and the high street between them, while the experience inside stayed intimate and personal, from champagne on arrival to portraits sketched live on Hettich-branded paper.

At the heart of the three-hour evening was an original Nutcracker performance, choreographed in-house and designed around the store itself.

The performance returned every hour and moved through the space so that each guest felt part of it, wherever they happened to be standing. Every costume was handmade for the concept, so the whole night felt like one considered world, rather than a collection of acts.